About

Lorraine-AboutLorraine is originally from Dublin, Ireland and spent the first eight years of her career in PR and communications strategy.

In February 2009, she touched down in Sydney and a few months later met her Aussie man on a random Newtown doorstep.

Lorraine recognised a need for a coordinator of blogger and brand relationships in the Australian market and brought her background in PR, digital and communications strategy to assist brands in reaching their target audience by partnering with some of Australia’s most influential bloggers.

She launched The Remarkables Group in February 2012, throwing open the door of her spare bedroom on a chilly Wednesday morning.   The business was the first dedicated influencer talent agency in Australia and went on to secure over $1m in revenue in its first 12 months, with clients including Woolworths, L’Oreal, Nissan, Schwarzkopf, Origin, Bupa, Qantas, Bonds and Priceline.

Lorraine was named one of BRW’s Five Young Entrepreneurs to Watch and one of Dynamic Business’s Young Guns.  She has featured frequently in media, including The Project, Sunrise, Sydney Morning Herald, Collective Hub, Marie Claire, Sky News, ABC News and The Australian.

Between them, Lorraine and The Remarkables Group have received several plaudits including being named as one of BRW’s Fast Starters in 2015, Emerging Agency of the Year, Australian Start-up of the Year and Women in Media – as well as being finalists for the Telstra Business Awards, Women’s Agenda Women in Leadership Awards and the Mumbrella Awards.

Lorraine is a thought leader in entrepreneurship; having spoken to over 3,000 up-and-coming entrepreneurs on three speaking tours with entrepreneur organisation The Entourage.  She has also spoken at industry events including Vivid Sydney, Business Chicks, Collective Hub, General Assembly, Mumbrella’s CommsCon, BeFest, IAA, Social Media Week and Problogger Training Event.

Lorraine is an avid trend-watcher and participant in social media who has lectured on the strategic use of social media at both the University of New South Wales and Sydney University.

Lorraine’s first book – Remarkability: How To Be So Good They Can’t Ignore You – will be coming out in June 2016 with Hachette Australia.  The book is an entertaining and practical account of the biggest lessons she has learned in her entrepreneurial and business journey.

Em“Every now and then a person walks into your life and you know they’re destined for success. Lorraine Murphy is one of those people. She lights up a room, walks her walk and talks the talk.  Lorraine’s energy and enthusiasm for her work definitely shone brightly at our recent conference. Lorraine speaks with passion and integrity and her presentation is peppered with real life, practical examples that the audience can pick up and integrate immediately. We received brilliant feedback after her presentation and would highly recommend her to you!” 
~ Emma Isaacs, Founder and Global CEO – Business Chicks

JackD“Lorraine’s stage presence is refreshingly real. When she steps on stage she remains herself, only she is herself ‘amplified’. Her depth of knowledge across her subject matters shines through, making her the complete package of a modern day thought-leader.”~
~ Jack Delosa, Founder & CEO – The Entourage