Episode 223 | The Business Built On Blue Light - feat. Aaron Telford from Baxter Blue
Jul 12, 2024![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/blogs/2147572704/images/063a2a6-0f-813e-755d-e1266bc72d_441a1c6d-9cc2-40e7-a9a1-4555735200cc.jpg)
I’ve been a longtime fan of Baxter Blue blue-light glasses, so I loved this week’s conversation with its founder, Aaron Telford. He founded the business 7 years ago, using his background in product development and advertising to create one of the earliest blue-light filtering glasses.
In our conversation, we cover:
- Why blue light is so harmful for us, but also for our kids
- How prevalent blue light is (hint: it’s not just your screens!)
- What your circadian rhythm is
- What he wished he’d known when starting an e-commerce business
- The marketing tactic that changed the game for the brand
- The importance of educating your market - and how he’s still doing it 7 years later
- How he has navigated a growing business alongside his family
You can save 10% on Baxter Blue products using my affiliate code LORRAINEMURPHYM upon checkout.
I’m coming to Melbourne! My Bold Brilliance Strategy Retreat is happening on 31st July. Book here.
I also share that my Bali retreat is happening again in October. You can find out all about it here.
AND I’m hosting my first Aussie retreat in a very long time. Haven is happening on the NSW Central Coast in November. Find out more here.