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Personal brand is a preoccupation of many entrepreneurs – it was pretty much my only marketing activity for the first 4 years of my first business, and is what my entire current business is built on.

I am so excited to introduce you to the personal brand guru that is Colette Werden this week.  Colette runs her own personal brand agency in Melbourne, and five seconds spent Googling her will show you how well she has done at creating her own personal brand!

In our interview, you can hear my fangirling all over her – this was our first proper conversation (aside from briefing her for the interview), and you can tell how instantly we connected.  

In fact, last week in Melbourne I met her in person for the first time and I’m delighted to report that she is EXACTLY what I expected!

In our chat, Collete and I discuss:

  • WTF a “personal brand” actually is
  • Who should be thinking about their personal brand
  • The three hallmarks of a strong personal brand
  • Why a negative first impression is so difficult to undo
  • The opportunity cost of not focusing on personal brand
  • How a strong personal brand enables us to charge more

… and a whole lot more!

You can find Colette at www.colettewerden.com, on Facebook and on Instagram @colettewerden.

This is the LAST episode of Season 1.  I cannot believe it!  

This first season has been so much fun to bring to you, and to see how much you listeners have learned from the experts I know and trust in my own life and business… well it’s been incredibly rewarding. 

Thank you to every single one of you who has listened to it, shared it, told your friends and colleagues about it, sent me emails, DMs and comments about it – and rated, reviewed and subscribed.  You are rockstars and it’s an honour to create something to serve you.

I’m in full planning mode for Season 2, which will be kicking off on Friday 1st November.  

I’ve created a super simple, fun survey to listen to your feedback – you can find it at https://www.surveymonkey.com/r/lmpodcast.  

It’ll take you 2 minutes and two people who complete the survey will win a spot on my Step Into You program, which is launching next Thursday 24th October.  


I’m super keen to read your feedback, and I’ll be reading every single comment as I go into full creative mode to get Season 2 ready for your ears.

Until our next season together friends….

Much love!