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For Season 8 of the podcast,  I’m focusing on one of my greatest passions: business!  

I’ve had my own business since 2012 and entrepreneurship is a pursuit I devote a tonne of time, energy and focus to – whether it’s growing my own business, or mentoring others in theirs.  In this season, I’ll be taking you behind the scenes in my business – as well as interviewing business owners I respect enormously.

In this episode, I share the first interview with leading entrepreneurs…

Nicole Eckels is an entrepreneurial veteran.  She is the co-founder of the now household-name-brand Glasshouse Fragrances, which she started 15 years ago.  She is also a firecracker of energy and I LOVED interviewing her.  It became very clear to me while talking to her that Nicole has not even gotten started yet…

In our conversation, Nicole shares:

  • How the brand came from geographical arbitrage 
  • Her experience of creating a category in Australia
  • How she secured an investor for her start-up – and needed some creative forecasting to do so!
  • How she undertook a full rebrand this year, and in doing so doubled the number of products in the range 
  • The business BHAG (Big Hairy Audacious Goal) she’s working towards 
  • Why she has deliberately contained the brand to Australia until now
  • How she grew revenue 50% year on year for five years (seriously, wow)
  • The difference between “bleeding edge” and “cutting edge” – and how you don’t want to be bleeding edge (like I was in my first business!)
  • How the brand has managed to have such incredible longevity in what is now a saturated market
  • Why she’ll seek out mentors for the rest of her life 
  • The scariest part of entrepreneurship for her 
  • How she navigated landing in Australia as a single mother and starting her business 
  • Her genius (and no BS!) tip to know who to hire next
  • How the solution to problems is often to just “get in your helicopter”
  • After 15 years of a successful business partnership, what her golden rule is for partners 

I so hope you enjoy this conversation.

You can learn more about Glasshouse Fragrances, visit the website: www.glasshousefragrances.com.

You can find Nicole on Instagram at @nicoleeckels.

And if you’d like to explore mentoring with me, jump over here: lorrainemurphy.com.au/work-with-me/mentoring