Ready to grow your personal brand business?
Step right this way!
FIRST OFF, LET’S GET CLEAR ON WHAT A PERSONAL BRAND BUSINESS IS
In its most basic form, it's anyone who sells their IP as a product.
That might be one-on-one consults, strategy sessions or coaching.
And as the model expands, the offers are likely to include free content, online products and group/one-to-many products. .
Personal brands are not solely the domain of influencers and coaches. The model extends to anyone who is selling IP:
From coaches to consultants.
From designers to doctors.
From meditation teachers to midwives.
From physios to property managers.
From strategists to sales experts.
A personal brand business is a superb way to package up your IP into an infinitely scalable revenue stream - the dream right?!
BUT… and it’s a BIG BUT: their success varies wildly.
I’ve seen personal brand businesses go wrong - very wrong. The founder is burnt-out, their working hours are at capacity, their earnings are capped, and the back end of the business, well, looks like a rear end.
They're also chasing bright shiny things down rabbit holes - and rabbit holes don’t make you time or money (believe me I’ve tried).
Let me define what I see is a successful personal brand business.
It's one that:
- Allows you to leverage your time more effectively - e.g: expanding from one-to-one offers to one-to-many offers
- Attracts your dream clients to you
- Enables you to handsomely monetise your knowledge and experience
- Gives you choice on how much you work, and when you work
- Enables you to have the flexibility to love on the other priorities in your life (family, wellbeing, travel)
- Allows you to be at your most potent with streamlined systems and support
I’ve done exactly this
I started my first business 11 years ago. It was the first business of its kind in Australia, so that was a problem in itself.
However, I had an even bigger problem… I had zero profile, zero marketing budget and zero business experience.
The one thing I DID have was me - so I set about building my brand in order to build the brand of the business.
Thankfully, my plan worked.
Growing my profile in order to grow the profile of the business changed the game: we hit $1m of revenue in our first year, and my team and I were cemented as the go-to experts in the emerging digital influencer space.
However, it also changed my life. That focus enabled me to build that awardwinning first business (with absolutely no marketing budget), publish four books, host a podcast for the last four years.
I also got to have incredible pinch-me life experiences, like spending a week on Necker Island with Sir Richard Branson, being flown to exotic locations as a paid speaker, and attending conferences all over the world.
In 2017, I took a punt on Brand Lorraine and sold that first business in order to focus full-time on my writing, mentoring and creating online products.
This second business now enables me to work with hundreds of entrepreneurs at a time and have handsome monthly recurring revenue, while getting to be in my happy place of creating… and working from anywhere in the world (right now I’m living the Euro dream in Spain with my family).
On the way over the last 11 years, I’ve figured out a LOT: what was worth investing time in, and what was a spectacular waste of time. I navigated all the mindset hurdles - self-doubt, imposter syndrome. You name it, I’ve had it.
Eventually, I created my own model for what an effective personal brand business looks like.
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I’ve walked that path and hit the potholes, speed bumps and flat-out dead ends. Each required epic levels of mindset management, strategic course corrections and tough decisions. But the great thing is that now I get to pass what I’ve learned on!
Up until now, only my one-on-one mentees have had access to the high level strategy and nuanced support that establishing and growing a personal brand business requires.
But that’s about to change…
I will help you scale your personal brand business with confidence.
I will help you tap that self-belief you need to succeed.
I will help you with the exact steps you need to take to market yourself and sell your products.
I will help you access the know-how of the experts I turn to myself in my business.
But most of all?
I will help you save YEARS of trying to figure it out yourself.
INTRODUCING
Amplify You
A 10-week intensive container that blends Masterclass-style sessions with a veritable arsenal of resources, templates and checklists.
Put simply: it’s my business in a box!
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"Lorraine has helped me build my confidence in my brand and what I can offer, grow my dream team of support and live the type of life I want"
“I’ve worked one-on-one with Lorraine for three years now. I love that she knows her stuff and can help me build my personal brand based on experience, not just theory. She understands the challenges I face in what can be a sometimes challenging business model.
Lorraine has helped me build my confidence in my brand and what I can offer, grow my dream team of support and live the type of life I want. There’s a perfect amount of woo balanced with absolute get $hit done support!”
Dr. Kyla Smith, Paediatric Dietician & founder of Mealtimes
"Working with Lorraine helped give me clarity on what I wanted to achieve beyond my business; she helped with clarity of my greater vision and purpose."
“Working with Lorraine helped give me clarity on what I wanted to achieve beyond my business; she helped with clarity of my greater vision and purpose. Lorraine has a knack for helping you look after you in all the chaos and for me, that birthed a huge amount of clarity and confidence.”
Liz Dawson, Exercise Physiologist & Founder of Northside Allied Health and Kids Heart Pilates
How it works
Over 10 weeks, I’ll guide you through what I have learned are the core pillars of what a successful personal brand business requires.
Each week I'll be packaging up my greatest lessons into a potent Masterclass, and also drawing on the wisdom of savvy subject experts.
Those 6 pillars are:
Strategy
Mindset
Brand
Marketing
Product
Systems & Support
Your Experts
Lorraine Murphy
Your personal brand business mentor
Rachel Crethar
Clinical Hypnotherapist
Jaclyn Carlson
Online Product Guru
Brooke Vulinovich
Instagram Coach
Lee Doherty
Systems Specialist
Sam Davis
My Operations Manager
"I was so uncomfortable with being visible as a business owner and it was hindering my growth plans. I’ve really grown in confidence in this respect through the work I’ve done with Lorraine."
“I’ve worked with Lorraine for 2 years now and the difference in the business (and me!) has been huge. Although the business was successful before, I was so uncomfortable with being visible as a business owner and it was hindering my growth plans. I’ve really grown in confidence in this respect through the work I’ve done with Lorraine.
What used to feel like showing off now feels genuinely like showing up for my business in the way it deserves. And her guidance is just the right mix of supportive and ass kicking!”
Michelle Kvello, Virtual CFO & founder of Lantern Partners and Corporate To Consultant
What we'll be covering
Week 1: Strategy
It can be mindblowingly overwhelming to figure out how to design or scale your personal brand business. Between delivering to existing clients, having NFI what your next steps should be, and potentially the crushing comparisonitis on what peers might be doing... it's no wonder many personal brand businesses stay on the hamster wheel of same-same for years.
I'll share with you the strategic model that I’ve built my business on. This will give you instant clarity, and a clear roadmap to grow your business - in a way that's authentic to you and the life you want to lead.
Week 2: Mindset
The biggest block to most people in showing up more visibly in the world is self-doubt. And more specifically, imposter syndrome. Too many women think small and play small when it comes to showing up in the world - this is not for you anymore!
I’m joined by clinical hypnotherapist Rachel Crethar, who will address the most common mindset blocks keeping you stuck. She'll also guide you through a specific hypnosis to help you feel more confident and comfortable being seen in the world.
Week 3: Brand
One of my earliest lessons in business: “everything communicates”! How you present your brand carries a message to your potential customers - and that message will either be a strong yes to work with you… or a hard pass.
In this session, I step through the key boxes you need to tick in order to communicate your brand with clarity, and enable you to stand out from the crowd. You'll get clarity on how you want to show up in the world, and clear next steps to action.
Week 4: Products I - Online Programs
An online offer is a superb way to package up your IP into an infinitely scalable revenue stream, however figuring out your offer - and how to sell it - can lead you down endless rabbit holes. Lack of clarity is the No.1 block to creating and growing your online products.
I’m joined this week by Jaclyn Carlson - a pioneering veteran of the digital product space, launch strategist, coach and founder of Blog Society. Jaclyn will be sharing how we go about creating, marketing and selling online products - and how we can find the right “suite” of products for our businesses.
Week 5: Products II - One-On-One/High Ticket
One-on-one mentoring was the first revenue stream I offered within my personal brand business - and as I love it so much! - I still offer it today. One-on-one offers are often the first starting point for a personal brand business, however - if not managed effectively - they can become at best time-consuming and at worst draining and unprofitable.
Over the years, my one-on-one offers have become more refined and tailored to my dream client, as well becoming more profitable and highly leveraged for my time. This week I share my behind-the-scenes secrets of how I work with my one-on-one clients - including attracting them, onboarding them, working with them, and transitioning them to higher priced offers.
Week 6: Marketing I - Email
One of the greatest mistakes I see entrepreneurs making is failing to grow and effectively leverage the powerful channel that is their email lists. In fact, they often completely ignore them! If I had a dollar for every business owner who has an email newsletter they've yet to send...
This week I pass on my greatest lessons from the world of email marketing - from finding your voice and the right email software to how to write emails that nurture, engage and sell. Expect to feel clear, confident and equipped to focus on this critical marketing channel.
Week 7: Marketing II - Instagram
Instagram is probably the most potent social channel for your personal brand business… and it can also be the most infuriating! From how to present yourself, to how to leverage the many tools... it can feel like a minefield.
Brooke Vulinovich is my go-to for all things Insta-related. She is an Instagram coach, global speaker and creator of the Social Club Community. Brooke will be teaching you how to actually set up your Instagram to sell effectively, and her top strategies for Insta success.
Week 8: Marketing III - Podcasting
Podcasting is the most intimate, trust-building platform in my opinion, and my own podcast has generated well over six figures of revenue for my business. Making the leap to start or grow a show of your own can be a daunting exercise, and is laden with questions on content/tech/support.
This week I’ll share my must-dos and don’t dos on launching a podcast, and give you the tools to launch with ease and confidence. I'll also share the secrets of a winning pitch to appear on someone else's podcast (I've gotten hundreds of pitches for my show - so I know what stands out... and what bombs).
Week 9: Systems
Systems are what makes your business bigger than you - and they need constant focus to enable your business to grow seamlessly. They're also one of the biggest pain points for personal brand businesses - no-one started their business to write operations manuals!!
I’m joined by admin guru Lee Doherty, who’ll be teaching you the core systems your business MUST have, and how to take the pain away from everyday business tasks with automation.
Week 10: Support
Behind every success story is a support story. However finding the right support for your business can feel like finding a needle in a haystack. And every day you don't have support, you're not operating at your most potent.
This week, I step you through how to build the support team that will enable you to operate in your zone of genius 80% of the time in your business. I’ll share how to work with a VA, and you’ll also meet my Operations Manager Sam, who will spill the beans on the back end of my business!
"Lorraine has helped me to manage and prioritise growth. Now, my business has a solid foundation and is continually building momentum."
“Before coaching with Lorraine, I was on the verge of burnout and constantly chasing my tail and putting out spot fires in my business. Lorraine has helped me to manage and prioritise growth. Now, my business has a solid foundation and is continually building momentum. This has enabled me to build on my personal brand and focus on the work that lights my fire.”
Sarah Purvey, Author, Psychologist & Founder of Eastern Shore Psychology
"Lorraine’s magic has been instrumental to the brand positioning, products, systems, and how my personal brand fits into this. She’s my chief cheerleader."
“Lorraine has been a mentor to me for over 6 years. During this time we’ve covered it all - strategy, personal brand building, and the biggie - mindset! She has this incredible gift for giving you direction while allowing you to find your own path.
We’re now creating my second business and like my first, Lorraine’s magic has been instrumental to the brand positioning, products, systems, and how my personal brand fits into this. She’s my chief cheerleader and a massive part of why I believe I can do anything I set my mind to!”
Lisa Burling Blake, PR & Communications Expert & founder of LBPR and Mabel
MONEYBACK GUARANTEE
I get it - investing in a new program can feel risky. So let me take that risk away.
If 30 days after the program commencing (and you have watched the Masterclasses) you feel you’re not getting value for your investment, I’ll arrange a full refund for you.
See? No risk!
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"Lorraine showed me how to create a personal brand aligned to my values and my personality, and how to use it to grow my business."
“The guidance and support Lorraine has given me over the last 4 years has taken my communications consulting business from being a one-woman show to an award-winning national agency with a team of eight.
Lorraine showed me how to create a personal brand aligned to my values and my personality, and how to use it to grow my business. When you choose to show up, all your insecurities show up too, but Lorraine had a strategy for managing every excuse I came up with! Having a clear, strategic plan to follow and someone holding you accountable along the way is essential to success.”
Lucy Beytagh, Founder The LKB Agency
FAQs
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About me
I started my first business in my spare bedroom in 2012 and that business went on to secure multi-million dollars in turnover and received plaudits including BRW’s Fast Starters, Entrepreneur of the Year, Emerging Agency of the Year and Australian Start-up of the Year. Media I've featured in include The Project, Sunrise, The Today Show, Sydney Morning Herald, Marie Claire, Sky News, ABC News and The Australian. I now get to write books and mentor entrepreneurs on how to grow their businesses without sacrificing themselves in the process. Oh and I'm a mama to Lexi (6) and Wilder (2)!
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